Müşteri deneyimi tasarımı ve yönetimi/ Taşkın Dirsehan ; Taşkın Dirsehan.

By:

Dirsehan, Taşkın

Language: Turkish Series: Hiperlink yayınları ; 42 Publisher: İstanbul : Hiperlink Yayınları 2012Description: 91 sayfa : resimli ; 20 cmContent type:

metin

Media type:

aracısız

Carrier type:

cilt

ISBN:

9789944157407

Subject(s):

LOC classification:

HF5415.5 .D57 2012

Contents:

1.Farklılaşmanın ve Müşteriyle İlişkinizin

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Prof. Dr. Azmi Özcan Kütüphanesi			Uluğbey Salonu	HF5415.5 .D57 2012 (Browse shelf(Opens below))	HF				Available			0042807

Kaynakça var.

1.Farklılaşmanın ve Müşteriyle İlişkinizin Yeni Boyutu: "Deneyim" 3 2. Mevcut Deneyim Araştırması 19 3. Müşterilerin Deneyimsel Bölümlemesi 39 4. Hedef Müşteri Bölümü Seçimi, Hedef Deneyim Haritası Çizimi 51 5. Deneyim Tasarımı, Sunumu ve Farklılaşma 55 6. Müşteri - Deneyim Değerlemesi 73 7. Vaka Çalışması: İstanbul'da Bir İngiliz Taraftarın Deneyimleri 79 8. Müşteri Deneyimi Üzerine Kısa Notlar 87 Kaynakça 89

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