Promotional strategy : managing the marketing communications process/ James F. Engel ; James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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Language: English Series: The Irwin series in marketing | The Irwin series in marketingPublisher: Homewood, IL : Irwin 1991Edition: 7th edDescription: xxv, 753 pages, [12] p. of plates : ill. (some col.) ; 24 cmContent type:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Prof. Dr. Azmi Özcan Kütüphanesi			Uluğbey Salonu	HF5415 .E65 1991 (Browse shelf(Opens below))	HF				Available	Kazım Develioğlu		0017655

Includes bibliographical references and index.

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