What are cookies?

Cookies are small text files placed on your browser by websites. They help make websites work, or work more efficiently. They also "remember" some of your preferences, so you don't have to set a preference again every time you switch to a different page on the same website.

If cookies are a concern for you, you may like to regularly clear your cookies on your browser or use a private browser mode. Check your browser settings for these options.

Essential cookies

Here is the list of essential cookies used on the Koha online catalog.

Some of these depend on settings chosen by the library team; therefore all the cookies listed may not apply to this site.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.

Non-essential cookies

The library team may create additional cookies. These are optional and will require your agreement before they are used.

If any non-essential cookies are created, they will appear below.

Normal view MARC view ISBD view

Promotional strategy : managing the marketing communications process/

Engel, James F. .

Promotional strategy : managing the marketing communications process/ James F. Engel ; James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 7th ed. - xxv, 753 pages, [12] p. of plates : ill. (some col.) ; 24 cm. - The Irwin series in marketing . - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256082049

Subjects--Topical Terms:
Marketing.
Advertising.
Marketing--Management.

LC Class. No.: HF5415 / .E65 1991

Place hold
Print
Cite
Send to device
Save record
BIBTEX Dublin Core ISBD RIS MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Toplu Katalog

WorldCat

Google Scholar

Open Library