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Bir marka adı yaratmak/

Rivkin, Steve.

Bir marka adı yaratmak/ Steve Rivkin ; Steve Rivkin, Fraser Sutherland ; çeviren Uğur Mehter, Deniz Arı. - 1. Baskı - 330 sayfa ; 23 cm. - Yayın ; No. 6. . - Yayın ; No. 6. .

Kaynakça var. Original title ; The making of a name : the inside story of the brands we buy.

ISBN: 9786055467043

Subjects--Topical Terms:
Markalı ürünler.
Markalaşma(pazarlama).
Brand name products.
Branding (Marketing).

LC Class. No.: HD69 / .R58 2011

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