| 000 | 02485nam a22004097a 4500 | ||
|---|---|---|---|
| 001 | 0060866 | ||
| 003 | KOHA_MİRAKIL | ||
| 005 | 20260207004315.0 | ||
| 007 | ta | ||
| 008 | 170912b2011 xx |||gr||||#||||0|eng | | ||
| 020 |
_a9780470614501 _q(hardback) |
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| 020 |
_a0470614501 _q(hardback) _c96,49 |
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| 040 |
_aTR-BiSEU _btur _cTR-BiSEU _erda |
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| 041 | 0 | _aeng | |
| 050 |
_aHD60 _b.S26 2011 |
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| 100 | 1 | _aSaul, Jason. | |
| 245 | 1 |
_aSocial innovation: 5 strategies for driving business growth through social change/ _cJason Saul ; Jason Saul. |
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| 250 | _a1st edition | ||
| 264 | 1 |
_aSan Francisco : _bJossey-Bass _c2011 |
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| 300 | _axii, 231 page; 25 cm. | ||
| 336 |
_ametin _btxt _2rdacontent |
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| 337 |
_aaracısız _bn _2rdamedia |
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| 338 |
_acilt _bnc _2rdacarrier |
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| 500 | _aIncludes bibliographical references and index. | ||
| 500 | _a | ||
| 500 | _a | ||
| 505 |
_a"Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy."-- _c Provided by publisher. |
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| 650 | 0 |
_aSocial responsibility of business. _99207 |
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| 650 | 0 |
_aSocial entrepreneurship. _9112573 |
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| 650 | 0 |
_aStrategic planning. _94835 |
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| 650 | 0 |
_aSocial change--Economic aspects. _9112574 |
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| 650 | 0 |
_aİşletmenin sosyal sorumluluğu. _976462 |
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| 650 | 0 |
_aSosyal girişimcilik. _9112575 |
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| 650 | 0 |
_aStratejik Planlama. _96124 |
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| 650 | 0 |
_aSosyal değişim--Ekonomik yönler. _9112576 |
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| 856 | 4 | 0 | _uhttp://ezp.isikun.edu.tr/login?url=http://proquestcombo.safaribooksonline.com/9780470614501 |
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