000			02145nam a22004097a 4500
001			0060859
003			KOHA_MİRAKIL
005			20260207004315.0
007			ta
008			170912b2007 xx a|||gr||||#||||1|eng |
020			_a0415363764 _q(hbk. : alk. paper)
020			_a9780415363761 _q(hbk. : alk. paper)
020			_a0415363756 _q(pbk. : alk. paper)
020			_a9780415363754 _q(pbk. : alk. paper)
020			_a0203014936 _q(ebk. : alk. paper)
020			_a9780203014936 _q(ebk. : alk. paper)
020			_a9781138232938 _q(pbk.) _c77,16
040			_aTR-BiSEU _btur _cTR-BiSEU _erda
041	0		_aeng
050			_aP99 _b.C46 2007
100	1		_aChandler, Daniel..
245	1		_aSemiotics: the basics/ _cDaniel. Chandler ; Daniel Chandler.
250			_a2nd edition
264		1	_aLondon; New York : _bRoutledge _c2007
300			_axviii, 307 page : _billustrations ; _c21 cm.
336			_ametin _btxt _2rdacontent
337			_aaracısız _bn _2rdamedia
338			_acilt _bnc _2rdacarrier
490	0		_aBasics (Routledge (Firm))
500			_aIncludes bibliographical references (p. [265]-292) and index.
500			_aModels of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary.
505			_aThis updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description.
650		0	_aSemiotics. _99580
650		0	_aİşaretbilim. _910102
830	0		_aBasics (Routledge (Firm)) _9112557
942			_2lcc _cBK
999			_c60660 _d60660