000 01015nam a22003137a 4500
001 0023295
003 KOHA_MİRAKIL
005 20260207002408.0
007 ta
008 101026b1996 enk |||gr||||#||||0|eng |
020 _a007114255X
040 _aTR-BiSEU
_btur
_cTR-BiSEU
_erda
041 0 _aeng
044 _cenk
050 _aHF5415.13
_b.G85 1996
100 1 _aGuiltinan, Joseph P. .
245 1 _aMarketing management :
_bstrategies and programs/
_cJoseph P. Guiltinan ; Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
264 1 _aNew York :
_bMcGraw-Hill Companies
_c1996
300 _axvi, 463 sayfa: resimli; 24 cm.
336 _ametin
_btxt
_2rdacontent
337 _aaracısız
_bn
_2rdamedia
338 _acilt
_bnc
_2rdacarrier
490 0 _aMcGraw-Hill series in marketing
500 _aKaynakça ve dizin var.
650 0 _aMarketing--Management.
_94836
650 0 _aPazarlama--Yönetim.
_912709
830 0 _aMcGraw-Hill series in marketing
_948191
942 _2lcc
_cBK
999 _c23250
_d23250