000 01033nam a22003137a 4500
001 0017667
003 KOHA_MİRAKIL
005 20260207002148.0
007 ta
008 100528b1992 us |||gr||||#||||0|eng |
020 _a0395589037
_q
040 _aTR-BiSEU
_btur
_cTR-BiSEU
_erda
041 0 _aeng
044 _cus
050 _aHF1009.5
_b.J42 1992
100 1 _aJeannet, Jean-Pierre.
245 1 _aGlobal marketing strategies/
_cJean-Pierre Jeannet ; Jean-Pierre Jeannet, Hubert D. Hennessey.
250 _a2nd ed.
264 1 _aBoston :
_bHoughton Mifflin
_c1992
300 _axxiii, 899 pages: illustretions; 24 cm.
336 _ametin
_btxt
_2rdacontent
337 _aaracısız
_bn
_2rdamedia
338 _acilt
_bnc
_2rdacarrier
500 _aRev. ed. of: International marketing management. c1988.
500 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing--Management.
_911454
650 0 _aExport marketing--Management--Case studies.
_941043
942 _2lcc
_cBK
999 _c17624
_d17624