| 000 | 01116nam a22003377a 4500 | ||
|---|---|---|---|
| 001 | 0017655 | ||
| 003 | KOHA_MİRAKIL | ||
| 005 | 20260207002147.0 | ||
| 007 | ta | ||
| 008 | 100527b1991 usa|||gr||||#||||0|eng | | ||
| 020 |
_a0256082049 _q |
||
| 040 |
_aTR-BiSEU _btur _cTR-BiSEU _erda |
||
| 041 | 0 | _aeng | |
| 044 | _cus | ||
| 050 |
_aHF5415 _b.E65 1991 |
||
| 100 | 1 | _aEngel, James F. . | |
| 245 | 1 |
_aPromotional strategy : _bmanaging the marketing communications process/ _cJames F. Engel ; James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
|
| 250 | _a7th ed. | ||
| 264 | 1 |
_aHomewood, IL : _bIrwin _c1991 |
|
| 300 |
_axxv, 753 pages, [12] p. of plates : _bill. (some col.) ; _c24 cm. |
||
| 336 |
_ametin _btxt _2rdacontent |
||
| 337 |
_aaracısız _bn _2rdamedia |
||
| 338 |
_acilt _bnc _2rdacarrier |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _92838 |
|
| 650 | 0 |
_aAdvertising. _92309 |
|
| 650 | 0 |
_aMarketing--Management. _94836 |
|
| 830 | 0 |
_aThe Irwin series in marketing _911398 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c17612 _d17612 |
||