| 000 | 01103nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 0016067 | ||
| 003 | KOHA_MİRAKIL | ||
| 005 | 20260207002052.0 | ||
| 007 | ta | ||
| 008 | 100408b1995 us |||gr||||#||||0|eng | | ||
| 020 | _a0256136963 | ||
| 040 |
_aTR-BiSEU _btur _cTR-BiSEU _erda |
||
| 041 | 0 | _aeng | |
| 044 | _cus | ||
| 050 |
_aHF5823 _b.B45 1995 |
||
| 100 | 1 | _aBelch, George E.. | |
| 245 | 1 |
_aIntroduction to advertising and promotion : _ban integrated marketing communications perspective/ _cGeorge E. Belch ; George E. Belch, Michael A. Belch. |
|
| 250 | _a3rd ed. | ||
| 264 | 1 |
_aChicago : _bIrwin _c1995 |
|
| 300 | _axxii, 762 sayfa: resimli,tablo; 30 cm. | ||
| 336 |
_ametin _btxt _2rdacontent |
||
| 337 |
_aaracısız _bn _2rdamedia |
||
| 338 |
_acilt _bnc _2rdacarrier |
||
| 500 | _aKaynakça ve dizin var. | ||
| 650 | 0 |
_aReklamcılık. _92308 |
|
| 650 | 0 |
_aSatış promosyonu. _937298 |
|
| 650 | 0 |
_aİletişim, pazarlama. _937299 |
|
| 650 | 0 |
_aAdvertising. _92309 |
|
| 650 | 0 |
_aSales promotison. _937300 |
|
| 650 | 0 |
_aCommunication in marketing. _937301 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c16029 _d16029 |
||