Contents PREFACE CHAPTER 1 Competing Through Development Capability The New Industrial Competition: Driving Forces and Development Realities Assessing the Promise and Reality: The A14 Stereo Project The Characteristics of Effective Development The Fast-Cycle Competitor The Plan for the Book CHAPTER 2 The Concept of a Development Strategy A Framework for Development Strategy Technology Planning and Strategy Product/Market Planning and Strategy Development Goals and Objectives The Aggregate Project Plan Project Management Post-Project Learning Honda: An Example of Development Strategy in Action CHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project Planning The Concept of Functional Maps The Mapping Process Apple Computer: The Need and Opportunity for Maps CHAPTER 4 The Aggregate Project Plan Aggregate Project Plans: Promise and Reality Types of Development Projects Using Project Types: The Benefits Developing an Aggregate Project Plan CHAPTER 5 Structuring the Development Funnel Basic Concepts and Their Application Creating the Development Funnel: Alternative Models Diagnosing and Correcting Critical Issues in the Development Funnel CHAPTER 6 A Framework for Development Basic Elements of the Framework The Framework for Development at Medical Electronics Incorporated Applying the Development Framework: Comparing Four Approaches Creating an Effective Development Process: Common Themes and Basic Principles CHAPTER 7 Cross-Functional Integration The MEI Experience A Framework for Cross-Functional Integration Achieving Cross-Functional Integration CHAPTER 8 Organizing and Leading Project Teams Project Organization and Leadership The Heavyweight Team Structure Building Capability for Multiple Approaches CHAPTER 9 Tools and Methods A Framework: The Design-Build-Test Cycle Structured Methodologies for Effective Problem Solving Computer-Based Systems Appendix to Chapter 9 CHAPTER 10 Prototype/Test Cycles The Traditional Approach to Prototyping Prototyping: A Managerial Perspective Matching Prototyping and Development Project Requirements CHAPTER 11 Learning from Development Projects A Framework for Learning Capturing Insight and Learning to Change the Development Process The Project Audit: A Framework for Learning Conclusions and Implications CHAPTER 12 Building Development Capability Four Approaches to Building Capability Building Capability: A Comparison of Alternatives Creating New Development Capability: General Observations Changing Behavior and Overcoming Obstacles Building Capability: Management Leadership NOTES INDEX