Johansson, Johny K.. <br/><br/>
Global marketing :  foreign entry, local marketing, and global management/ 
Johny K. Johansson ; Johny K. Johansson. 
 - xx, 716 sayfa: resimli, haritalı 
 - The Irwin series in marketing .
 - The Irwin series in marketing .
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256160511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 1997