TY  - BOOK
AU  - Verganti,Roberto.
TI  - Design-driven innovation: changing the rules of competition by radically innovating what things mean
SN  - 9781422124826
AV  - HC79.T4 V46 2009
PY  - 2009///
CY  - Boston, Mass
PB  - Harvard Business Publishing
KW  - Technological innovations
KW  - Industrial management
N1  - Includes bibliographical references (p. [241]-259) and index
ER  -