Verganti, Roberto.. <br/><br/>
Design-driven innovation :  changing the rules of competition by radically innovating what things mean/ 
Roberto. Verganti ; Roberto Verganti. 
 - xv, 272 pages: illustrations; 25 cm. 
<br/><br/> Includes bibliographical references (p. [241]-259) and index. 
<br/><br/><label>ISBN: </label>9781422124826  130,96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations.<br/>Industrial management.
<br/><br/><label>LC Class. No.: </label>HC79.T4  / V46 2009