TY  - BOOK
AU  - Saul,Jason
TI  - Social innovation: 5 strategies for driving business growth through social change
SN  - 9780470614501
AV  - HD60 .S26 2011
PY  - 2011///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Social responsibility of business
KW  - Social entrepreneurship
KW  - Strategic planning
KW  - Social change--Economic aspects
KW  - İşletmenin sosyal sorumluluğu
KW  - Sosyal girişimcilik
KW  - Stratejik Planlama
KW  - Sosyal değişim--Ekonomik yönler
N1  - Includes bibliographical references and index; "Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy."--
UR  - http://ezp.isikun.edu.tr/login?url=http://proquestcombo.safaribooksonline.com/9780470614501
ER  -