TY  - BOOK
TI  - The handbook of design management
SN  - 9781847884886
AV  - TS171.4 .H36 2011
PY  - 2011///
CY  - New York
PB  - Berg Publishers
KW  - Industrial design--Management
KW  - Endüstriyel tasarım--Yönetim
N1  - Includes bibliographical references and index;  Foreword / Peter Gorb -- General introduction : design management : a reflection / Rachel Cooper and Sabine Junginger -- Traditions and origins of design management. Editorial introduction / Sabine Junginger and Rachel Cooper ; A place for design in management education? / L. Bruce Archer ; Design management : why is it needed now? / Michael Farr ; Silent design / Peter Gorb and Angela Dumas ; The designer and manager syndrome / Sir Misha Black ; Organising design activities / Mark Oakley ; Design : a powerful but neglected strategic tool / Philip Kotler and G. Alexander Rath ; Into a changing world / James Pilditch -- New educational perspectives for designers and managers. Editorial introduction / Sabine Junginger and Rachel Cooper ; New approaches to design and management in India / Anuja Agarwal, Uday Salunkhe and Surya Vanka ; User- centred design and design-centred business schools / David Dunne ; Mutual inspiration and learning bet
ER  -