Wernick, Andrew.

Promosyon kültürü:reklam, ideoloji ve sembolik anlatım = Promotional culture : advertising, ideology, and symbolic expression/ Andrew Wernick ; Andrew Wernick; çeviren Osman Akınhay. - 310 sayfa : resimli

Kaynakça ve dizin var.

9757298239


Advertising--Social aspects.
Symbolism in advertising.
Imagery (Psychology).
Popular culture.

HF5821 / .W47 1996