Wernick, Andrew.
Promosyon kültürü:reklam, ideoloji ve sembolik anlatım = Promotional culture : advertising, ideology, and symbolic expression/
Andrew Wernick ; Andrew Wernick; çeviren Osman Akınhay.
- 310 sayfa : resimli
Kaynakça ve dizin var.
9757298239
Advertising--Social aspects.
Symbolism in advertising.
Imagery (Psychology).
Popular culture.
HF5821 / .W47 1996