TY  - BOOK
AU  - Gist,Ronald R..
TI  - Marketing and society; a conceptual introduction
T2  - Holt, Rinehart and Winston marketing series 
SN  - 0030812801
AV  - HF5415 .G545 1971
PY  - 1971///
CY  - New York, Holt, Rinehart and Winston
PB  - New York, Holt, Rinehart and Winston 
KW  - Marketing.
N1  - Includes bibliographies
ER  -