Gist, Ronald R. . Marketing and society; a conceptual introduction/ Ronald R. Gist ; Ronald R. Gist. - xiv, 556 sayfa: resimli - Holt, Rinehart and Winston marketing series . - Holt, Rinehart and Winston marketing series . Includes bibliographies. ISBN: 0030812801 0,01 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .G545 1971