TY  - BOOK
AU  - McNeal,James U..
TI  - An introduction to consumer behavior
T2  - The Wiley marketing series
SN  - 0471587001
AV  - HF5415.2 .M24 1973
PY  - 1973///
CY  - New York, Wiley [1973]
PB  - New York, Wiley [1973]
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical referances
ER  -