McNeal, James U.. <br/><br/>
An introduction to consumer behavior/ 
James U. McNeal ; [by] James U. McNeal. 
 - xvi, 328 sayfa: resimli 
 - The Wiley marketing series .
 - The Wiley marketing series .
<br/><br/> Includes bibliographical referances. 
<br/><br/><label>ISBN: </label>0471587001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M24 1973