Kleppner, Otto. <br/><br/>
Advertising procedure/ 
Otto Kleppner ; [by] Otto Kleppner, with the collaboration of Stephen A. Greyser. 
 - 6th ed. 
 - 748 sayfa: resimli 
<br/><br/> Includes bibliographies. 
<br/><br/><label>ISBN: </label>0130180696  0,01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .K45 1973