TY  - BOOK
TI  - Marketing
T2  - The Irwin series in marketing
SN  - 0256189684
AV  - HF5415 .M37 1997
PY  - 1997///
CY  - Chicago, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -