TY  - BOOK
AU  - Davis,John
TI  - RekabetÃ§i baÅarÄ±: markalaÅma nasÄ±l deÄer katar?
T2  - Ä°stanbul Ticaret OdasÄ± yayÄ±nlarÄ± YayÄ±n
SN  - 9786055467067
AV  - HD69 .D38 2011
PY  - 2011///
CY  - Ä°stanbul
PB  - Ä°stanbul Ticaret OdasÄ±
KW  - MarkalÄ± Ã¼rÃ¼nler
KW  - MarkalaÅma (Pazarlama)
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Orijinal adÄ± ; Competitive success : how branding adds value
ER  -