TY  - BOOK
AU  - LindstrÃ¶m,Martin
TI  - Brandwashes: pazarlama ve reklamcÄ±lÄ±k sektÃ¶rÃ¼nÃ¼n uyguladÄ±ÄÄ± hilelere Ã§arpÄ±cÄ± bir bakÄ±Å
T2  - optimist yayÄ±n no
SN  - 9786054538379
AV  - HF5415.32 .L56 2012
PY  - 2012///
CY  - Ä°stanbul
PB  - Optimist
KW  - Consumer behavior
KW  - Consumers--Psychology
KW  - Brand choice--Psychological aspects
KW  - Marketing--Psychological aspects.
KW  - Neuromarketing
ER  -