TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: context contents and strategies
SN  - 0130102296
AV  - HF5415 .F55 1999
PY  - 1999///
CY  - London
PB  - Prentice Hall Europe
KW  - SatÄ±Å geliÅtirme
KW  - Ä°letiÅim, Pazarlamada
KW  - DaÄÄ±tÄ±m kanallarÄ± (Pazarlama)
KW  - Sales development
KW  - Communications, Marketing
KW  - Distribution channels (Marketing)
N1  - Dizin var; KaynakÃ§a var
ER  -