Churchill, Gilbert A.. Marketing research : methodological foundations/ Gilbert A. Churchill ; Gilbert A. Churchill, Jr.. - 7th ed. - xxxviii, 1017 sayfa: resimli; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing . Kaynakça ve dizin var. ISBN: 0030238161 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .C5 1999