Churchill, Gilbert A..

Marketing research : methodological foundations/ Gilbert A. Churchill ; Gilbert A. Churchill, Jr.. - 7th ed. - xxxviii, 1017 sayfa: resimli; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing .

Kaynakça ve dizin var.

0030238161


Marketing research.

HF5415.2 / .C5 1999