Kinnear, Thomas C.. <br/><br/>
Marketing research :  an applied approach/ 
Thomas C. Kinnear ; Thomas C. Kinnear, James R. Taylor. 
 - 5th ed.  
 - xxii, 888 sayfa: resimli (some col.), maps ;  24 cm. +  1 computer disk (3 1/2 in.) 
 - McGraw-Hill series in marketing  .
 - McGraw-Hill series in marketing  .
<br/><br/> Kaynakça ve dizin var. 
<br/><br/><label>ISBN: </label>0079122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama araştırması.<br/>Pazarlama--Yönetim.<br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K56 1996