TY  - BOOK
AU  - Guiltinan,Joseph P..
TI  - Marketing management: strategies and programs
T2  - McGraw-Hill series in marketing 
SN  - 007114255X
AV  - HF5415.13 .G85 1996
PY  - 1996///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing--Management
KW  - Pazarlama--Yönetim
N1  - Kaynakça ve dizin var
ER  -