Guiltinan, Joseph P. . <br/><br/>
Marketing management :  strategies and programs/ 
Joseph P. Guiltinan ; Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. 
 - xvi, 463 sayfa: resimli; 24 cm. 
 - McGraw-Hill series in marketing  .
 - McGraw-Hill series in marketing  .
<br/><br/> Kaynakça ve dizin var. 
<br/><br/><label>ISBN: </label>007114255X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Pazarlama--Yönetim.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .G85 1996