TY  - BOOK
AU  - Bateson,John E.G..
TI  - Managing services marketing: text and readings
T2  - The Dryden Press series in marketing 
SN  - 0030986664
AV  - HD9980.5 .B38 1989
PY  - 1989///
CY  - Fort Worth
PB  - Dryden Press
KW  - Hizmet sektÃ¶rÃ¼--Pazarlama--YÃ¶netim
KW  - Service industries--Marketing--Management
N1  - KaynakÃ§a ve dizin var
ER  -