Bateson, John E. G. . <br/><br/>
Managing services marketing :  text and readings/ 
John E. G. Bateson ; John E.G. Bateson. 
 - 3rd ed.  
 - xvii, 680 sayfa: resimli; 24 cm. 
 - The Dryden Press series in marketing  .
 - The Dryden Press series in marketing  .
<br/><br/> Kaynakça ve dizin var. 
<br/><br/><label>ISBN: </label>0030986664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hizmet sektörü--Pazarlama--Yönetim.<br/>Service industries--Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B38 1989