TY - BOOK AU - McQuarrie,Edward F.. TI - The market research toolbox: a concise guide for beginners SN - 1412913187 AV - HF5415.2 .M37 2006 PY - 2006/// CY - Thousand, Oaks, Calif PB - Sage Publications KW - Pazarlama araştırması--Yönetim bilim KW - Marketing research--Methodology N1 - Dizin var ER -