TY  - BOOK
AU  - Wilson,Clement Card
TI  - Superior product development: managing the process for innovative products
SN  - 1557865094
AV  - HF5415.15 .W55 1996
PY  - 1996///
CY  - Cambridge, MA
PB  - Blackwell Publishers
KW  - ÃrÃ¼n yÃ¶netimi
KW  - Ãretim yÃ¶netimi
KW  - Product management
KW  - Production management
KW  - New products--Marketing
ER  -