Morse, Stephen. Successful product management : a guide to strategy, planning and development/ Stephen Morse ; Stephen Morse. - 2. bs. - 143 sayfa - Marketing in action series . - Marketing in action series . ISBN: 0749427027 45,708000000000006 Subjects--Topical Terms: Ürün yönetimi.Pazarlama yönetimi. LC Class. No.: HF5415.15 / .M67 2000