Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies/ 
Jean-Pierre Jeannet ; Jean-Pierre Jeannet, Hubert D. Hennessey. 
 - 2nd ed.  
 - xxiii, 899 pages: illustretions; 24 cm. 
<br/><br/> Rev. ed. of: International marketing management. c1988.   Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395589037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management. <br/>Export marketing--Management--Case studies. 
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .J42 1992