Cateora, Philip R. .
International marketing/
Philip R. Cateora ; Philip R. Cateora.
- 7th ed.
- xxiii, 870 pages: illustretions; 24 cm.
Includes bibliographical references and indexes.
0256079536 0256083975
Export marketing.
International business enterprises.
HF1009.5 / .C35 1990