Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control/ 
Philip Kotler ; Philip Kotler. 
 - xi, 529 pages: illustretions; 25 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135561507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1988