TY  - BOOK
AU  - Peter,J.Paul.
TI  - Marketing management: knowledge and skills
T2  - The Irwin series in marketing 
SN  - 0256137277
AV  - HF5415.13 .P38 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing--Management.
KW  - Marketing--Management--Case studies.
N1  - "M M, analysis, cases, plans, text"--Cover.; Includes bibliographical references and indexes
ER  -