Peter, J. Paul. . <br/><br/>
Marketing management :  knowledge and skills/ 
J. Paul. Peter ; J. Paul Peter, James H. Donnelly, Jr.. 
 - 4th ed.  
 - xiii, 864 pages: illustretions (some col.), col. maps ;  25 cm. 
 - The Irwin series in marketing  .
 - The Irwin series in marketing  .
<br/><br/> "M M, analysis, cases, plans, text"--Cover.   Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256137277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. <br/>Marketing--Management--Case studies. 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P38 1995