TY  - BOOK
AU  - Engel,James F..
TI  - Promotional strategy: managing the marketing communications process
T2  - The Irwin series in marketing 
SN  - 0256082049
AV  - HF5415 .E65 1991
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing.
KW  - Advertising.
KW  - Marketing--Management.
N1  - Includes bibliographical references and index.
ER  -