Engel, James F. . <br/><br/>
Promotional strategy :  managing the marketing communications process/ 
James F. Engel ; James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 7th ed.  
 - xxv, 753 pages, [12] p. of plates :  ill. (some col.) ;  24 cm. 
 - The Irwin series in marketing  .
 - The Irwin series in marketing  .
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0256082049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/>Advertising. <br/>Marketing--Management. 
<br/><br/><label>LC Class. No.: </label>HF5415  / .E65 1991