Terpstra, Vern.

International marketing/ Vern Terpstra ; Vern Terpstra, Ravi Sarathy. - 6th ed. - xxiv, 726 pages: illustretions, map; 25 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing .

Folded map inserted in pocket. Includes bibliographical references and indexes.

0030970539


Export marketing--Management.

HF1416 / .T48 1994