TY  - BOOK
AU  - Heller,Robert
TI  - The Supermarketers: marketing for success, rules of the master marketers, the naked marketplace
T2  - Sidgwick softbacks
SN  - 0283997397
AV  - HF5415 .H45 1988
PY  - 1988///
CY  - London
PB  - Sidgwick & Jackson
KW  - Marketing--Case studies
KW  - Success in business--Case studies
N1  - Bibliography; Includes index
ER  -