Cooper, Robert G.. <br/><br/>
Product development for the service sector :  lessons from market leaders/ 
Robert G. Cooper ; Robert G. Cooper, Scott J. Edgett. 
 - vii, 278 sayfa: resimli 
<br/><br/> Dizin var. 
<br/><br/><label>ISBN: </label>0738201057  78,103999999999999 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Service industries--Management.<br/>Financial services industry--Management.<br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .C66 1999