TY  - BOOK
AU  - Thomas,Robert J..
TI  - New product development: managing and forecasting for strategic success
T2  - The Portable MBA series 
SN  - 0471572268
AV  - HF5415.153 .T48 1993
PY  - 1993///
CY  - New York
PB  - J. Wiley
KW  - Yeni Ã¼rÃ¼nler--YÃ¶netim
KW  - Yeni Ã¼rÃ¼nler--Pazarlama--Tahmin
KW  - New products--Management
KW  - New products--Marketing--Forecasting
ER  -