Kumar, Sameer.

New product development : an empirical study of the effects of innovation strategy, organization learning and market conditions/ Sameer Kumar ; Sameer Kumar, Promma Phrommathed. - 195 sayfa

Includes bibliographical references and index.

0387232710 255,32


New products.
Strategic planning.
Organizational learning.
Competition.

HF5415.153 / .K86 2005