TY  - BOOK
AU  - Fuller,Gordon W..
TI  - New food product development: from concept to marketplace
T2  - CRC series in contemporary food science 
SN  - 0849316731
AV  - HD9000.5 .F85 2004
PY  - 2004///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Food--Marketing
KW  - Food--Research
KW  - New products--Marketing
KW  - Product management
KW  - Food industry and trade--Technological innovations
N1  - Includes bibliographical references and index
ER  -