TY  - BOOK
AU  - Belch,George E..
TI  - Introduction to advertising and promotion: an integrated marketing communications perspective
SN  - 0256136963
AV  - HF5823 .B45 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - ReklamcÄ±lÄ±k
KW  - SatÄ±Å promosyonu
KW  - Ä°letiÅim, pazarlama
KW  - Advertising
KW  - Sales promotison
KW  - Communication in marketing
N1  - KaynakÃ§a ve dizin var
ER  -