Belch, George E.. <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective/ 
George E. Belch ; George E. Belch, Michael A. Belch. 
 - 3rd ed. 
 - xxii, 762 sayfa: resimli,tablo; 30 cm. 
<br/><br/> Kaynakça ve dizin var. 
<br/><br/><label>ISBN: </label>0256136963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reklamcılık.<br/>Satış promosyonu.<br/>İletişim, pazarlama.<br/>Advertising.<br/>Sales promotison.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B45 1995